In 2016, Sheffield's city centre business improvement district (BID) launched a long term strategy "Alive After Five". This was a behaviour-change campaign designed to bring the centre alive after 5pm by promoting a joint offer of shopping, entertainment and food and drink. Alive After Five helped to challenge the view that the city centre closed down at 5pm by promoting events, offers and deals through @SheffAfter5 and #SheffAfter5 alongside new signature events such as Fashion Week and Restaurant Week.
Today, the city is in a very different place. The BID continues to champion a vibrant and safe early evening economy with inspiration on how to spend your evening.
Watch out for details of our future Alive After Five events including our successful Fashion Week, Restaurant Week, Fashion Ball, late night shopping festivals and other immersive experiences brought to you in partnership with local businesses.
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