Facebook post by BrewDog Sheffield

This year’s World Cup flies in the face of the values BrewDog stands by – bribery, human rights abuse and thousands killed. Instead of ‘boycotting’ and pretending that football doesn’t exist for a month or investing in the World Cup while ignoring what’s happened, BrewDog is taking a stand. People love beer, and they love football. They shouldn’t be denied the chance to enjoy them together because FIFA is corrupt. We’ll be showing all the England games, semi final and final in our bar and from the 20th November- 18th December and we’ll be donating all profit from sales of Lost Lager to human rights charities.